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June, 1993 Issue


I have always had strong feelings toward the independent business owner and I
am now pleased to be introducing The Small Business Gazette. On the back page,
you will read about this new publication. I am completely devoted to making this
the best publication and am asking for your help. If you can, support us by being
an advertiser or simply share your opinions and concerns. As always, please
enjoy this issue and be well. Remember: C.A.N.I. (constant and never–ending
improvement)



 Penguin Pete’s Potpourri


It’s All In The Name

In 1866, the California Perfume Co’s founder – David H. McConnell, travelled to
the home of William Shakespeare in Stratford–upon–Avon. In 1950, the company
officially became Avon Products.
Edible Flowers

The Environmental Nutrition newsletter suggests trying edible flowers. Some
readily available edibles are: Borage – tastes like cucumber and is a tasty addition
to salads and Marigold – adds color and vitamin C to salads and green veggies.
Small Is Big

Ninety nine percent of all businesses in the U.S. are small businesses. Small
business employs 6 out of every 10 people (and this figure is rising rapidly) and
provides half of all the new jobs in the nation.
Raining Cats And Dogs

In the U.S. there are almost as many pets as there are people according the the
Unofficial Census. They estimate the number of pets to be between 140 million to
over 210 million. While 38% of U.S.households have children, 43% have pets.



Ready, Aim —


Some time ago I wrote about focusing on your goals and looking where you want to
go rather than on what you do not want in your life. I had used an example of our
cat, Ming, who, when he wants to jump on my desk (usually when I have papers
on it) will sit and look for a few seconds and then just spring to the top of the desk.
I have noticed something else about this feline (perhaps Ming is teaching me).
When he wants to go somewhere, like the window sill, he will just do it! I have
seen him go from a chair to the window sill by jumping up on my desk, walking
across it, stepping onto my lounge chair, walking across me, and getting up on the
window sill. It is almost as though he does not see anything that is in his way.
This is the part of my little story that pertains to the rest of us humans. If you have
goals you want to achieve and are focusing on them, you can further enhance your
chance of success if you look past any obstacles that may be in your way. Just deal
with them, never taking your eye off your target.
There are many events that can distract us from our mission. If we want to
succeed, we must learn to look past these distractions, even the well intentioned
ones, and move toward our target.
In business, this could mean learning to look past all the well meaning friends
and family who are there to give you all the reasons why your idea won’t work. If
you are trying to lose some weight, and who isn’t, the distraction could be all of the
food advertising we see each day. We must learn to see past these obstacles and
keep moving in the direction of our goals.
Have a concrete goal. Develop a plan to reach your goal. Then, just move in the
direction of your dreams as if there were no obstacles in your way. Even if you get
sidetracked, as long as you know where you are going, you will eventually get back
on target.
If you spend time regularly visualizing your goal and seeing it as already
completed, you will engage forces beyond your wildest imagination. You may have
heard the phrase, “Fake it til you make it.” Just act “as if” and you will be amazed
at what can happen. Go for it! Now is the time to take Action!
Remember: Personal Power = Action



“If You Don’t Do It, You’ll Never Know What Would Have Happened If You Had
Done It”



Business Bits

EXTRA, EXTRA, EXTRA

We are pleased to announce the beginning of our expansion into newspaper
publishing. Our new publication, The Small Business Gazette, will be available
Labor Day. The Gazette is a monthly newspaper, committed to serving the needs of
the independent business owner.
We will be featuring a variety of articles including: marketing & advertising tips,
management techniques, news from around the nation, state, city, and local items
of interest, pertinent information from the Small Business Administration,
women’s issues, personnel, taxes, health care, finance, retirement, motivational
ideas, leisure time, and many more subjects which are of interest to the small
business owner.
Our mission is to be a valued resource which will assist you in running your
business.
We have already contracted with some highly recognized expert writers both
locally and nationally.
The distribution of the Gazette will be in the Staten Island and Brooklyn vicinity
and we will initially distribute 30,000 copies monthly. The Small Business Gazette
will be available to the business owner at no charge.
Look for our Special Edition Jim’s Jems next month for more about this exciting
new venture.
To find out how you can reach 30,000 business owners a month with your product
or service, call me at (718) 967–3064.


Personal Development – Physical Health

I Can’t Hear You

In a recent article in New Frontier magazine, Steven Halpern, PhD.– considered
to be the father of new age music – commented on the effects of sound on our
health. While we recognize the effects of air and environmental pollution, the
adverse effects of sound pollution often go unnoticed.
It is interesting to note that in Mill Valley, Ca., an upscale suburb of San
Francisco with a reputation of active environmentalism, an ordinance was passed
banning the use of leaf blowers due to their harmful effects on our health.
Halpern’s article quotes a former U.S.Surgeon General, William Stewart, who
said, “Calling noise a nuisance is like calling smog an inconvenience. Noise must
be considered a hazard to the health of people everywhere . . . it is the slow agent of
death.”
It is an interesting fact that in neighborhoods with high noise levels, there as
many as five times the reported cases of stomach ulcers. Noise causes our blood
pressure to rise, adds unnecessary stress to our lives, causes irritability,
hypertension, and migraines. Hyperactivity in children has been linked to high
noise levels as well. These facts come from the the U.S.Government, the EPA,
and university studies.
In the next issue of Jems, I will explore some ways in which we can attempt to
control the noise in our lives and our environment. Until then, simply try to spend
some time each day in a quiet space and listen to the silence.


Personal Development – Mental Health

Shoulda, Woulda, Coulda

How many times have you said, “I should have done ___?” How about, “Had I
known, I coulda done _____?” This is one of the ways we set ourselves up for a
fall. Spending time in our heads playing out past events and telling ourselves that
if only I’d done such and such is not only a waste of time, it undermines our self
esteem and adds to our stress.
Wayne Dyer tells a story about being in a taxi in the northeast in the fall. As he
was riding from the airport, he commented on the beautiful foliage. Living in
Florida as he does, he does not have the opportunity to see the dramatic New
England fall colors. The taxi driver replied, “You should have been here last week,
it was really great.” Think about that. How can you “shoulda” been here last week?
That’s an insane statement, yet we all use it from time to time. How often have you
told your children, “You should have been home an hour ago” and then wonder
why the child walks away mumbling? Anyone old enough to reason can see the
insanity in this statement.
If we can minimize our living in an unchangeable past and instead concentrate
on what we can change, namely the present, we then gain some measure of
control over our lives and the events we have to deal with every day. By letting go of
that which we cannot change and moving forward, we can make the positive
changes we want in our lives and feel better about ourselves along the way. I
should have written this in last month’s issue!!!



Please send your comments, suggestions, or questions to:
Jim’s Jems • P.O. Box 080157 • Staten Island, N.Y. 10308
Fax: [phone] • Compuserve: 71141,1331 • America On Line: Jim D34
Written By Jim Donovan, © 1993, Bovan Associates, All Rights Reserved